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Win like Wout with Lazer and Red Bull!

13 Mar 2023

How Lazer, Red Bull and Wout van Aert joined forces to design two new helmets. 

Get ready for two new helmets, created in collaboration between Lazer, Red Bull and world-class cyclist Wout van Aert. The importance of helmets in ensuring safety on the bike cannot be overstated, but they also serve as a way to showcase the rider's identity. In professional cycling, World Champions are recognized by the rainbow flag, team members stand out in their team colors, and national champions display their country's flag on their helmets.

The distinctive blue and grey Red Bull helmet design has become a symbol of athletic excellence, only worn by the best of the best. But now, thanks to Lazer and its partnership with Wout van Aert, you too can experience the thrill of flying like Wout in a Red Bull helmet. Get ready to make a statement on the bike!

Wout van Aert Red Bull Lazer
What does it really mean to wear a Red Bull helmet?

Red Bull nowadays is more than a carbonated drink that provides a quick pick-me-up during the day. The brand represents sportsmanship, excitement, and passion. All keywords that sound familiar to not only pro riders like Wout van Aert, but also club and weekend riders. Until today, the privilege of wearing the infamous Red Bull helmet design was limited to the former in the list. However, since all share a passion for the sport and an inner drive for continuous development, Lazer in collaboration with Wout and Red Bull now wants to extend the list and give you the special opportunity to get your very own Red Bull helmet. 

“It's a real landmark and it [is] the coolest helmet in the peloton. It is unique, makes me proud and gives me extra motivation” – Wout van Aert on his Red Bull helmet.  

“It is not every day that a champion like Wout van Aert, his trusted helmet partner Lazer and Red Bull join forces. The helmet really is a special item to have and to use. Especially as it is a limited edition of only 1994 pieces worldwide.”

Marketing Manager Red Bull
So, what made it possible?

Lazer has been Wout van Aert’s chosen brand since his early years as a cyclist. From a young teenager who was still figuring out his potential to winning the green jersey in the Tour de France, Lazer was there ensuring his safety. Since 2018, van Aert has raced to the finish line with the iconic Red Bull helmet design.  

“Lazer always has been my favorite helmet brand, even before I became a professional athlete. To celebrate our long lasting and successful collaboration, I was offered to create my very own helmet design.” – Wout van Aert, Pro rider Jumbo Visma 

Still need more convincing to take the [red] bull by the horns and get your own? Vento KinetiCore minimizes drag and boosts speed without compromises in weight or comfort. Lazer’s innovative Venturi Effect Ventilation System channels hot air out of the rear and the exclusive KinetiCore technology protects you against both direct and rotational impact. Discover Vento KinetiCore Wout van Aert Limited Edition here. Be quick! After Wout van Aert, only 1994 riders get the privilege to show off their Limited Edition helmet on the road. 

Fast, light, secure – the Strada KinetiCore is an all-round performer offering extensive protection to all levels of cyclists. Featuring enhanced comfort via the tailored-fit ScrollSys system and advanced ventilation management to keep you cool, all you need to worry about is enjoying the ride. Get your own wings and discover Strada KinetiCore Wout van Aert Special Edition here. 

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