Le Tour de France – Once a local cycling event created to promote a French newspaper, now the most watched sport event, with 10-12 million spectators on-site and more than two billion others tuning in around the world. It’s a grueling competition where the best cyclists give it their all on their bikes in a battle for those infamous leader’s jerseys.
Lazer’s long-standing presence on the heads of cyclists at the Tour de France is a big part of Lazer’s history, with the losses, learnings, and successes to show for it. As of 2023, Lazer is a proud official merchandise partner of Tour de France making it possible to introduce three new special edition helmets inspired by La Grande Boucle.