We have seen the evolution in cycling from zero protection to the high-end, lightweight safety products of today. A century of expertise has crafted us to masters of helmet innovation, leading the way in product design.
In 2019 we are proud to partner with Team Sunweb who will be riding our fastest Lazer Bullet 2.0 and Lazer Z1 road helmets, and our winning Lazer Victor time trial helmet.
In 2017 we launched a successful partnership with UCI WorldTour Team Lotto-JumboNL. We continue to partner with them through 2019 and they collaborate with us to help us develop the worlds fastest road bike helmets.
In 2012 we launched the Lazer Magneto eyewear. Instead of temples, Magneto features a set of strong magnets which secure the eyewear to the straps of your helmet, eliminating any irritating eyewear arms behind your ears. We created the perfect marriage between helmet and eyewear.
In 2011 Lazer introduced the patented Lazer Aeroshell, an innovative accessory which clips onto your existing Lazer road helmet to increase aerodynamic performance.The Lazer Aeroshell: Designed for the competitive edge and versatility.
In 1998 Tom Boonen proudly wore his 1st Lazer helmet.During his exciting career that followed, he received many wins.
In 1987 Lazer developed the 1st specific hard shell bicycle helmet in collaboration with Eddy Merckx.
In 1948 Lazer developed their 1st bicycle helmet.
In 1919 the business was founded with a factory in Nivelles, Belgium creating leather accessories for motorcyclists.
Over the years we have had hundreds of great victories with multiple incredibly talented and motivated athletes. Discover these epic moments and the Lazer products that they used.