The combination of Lazer’s passion for women’s cycling and the demand for female specific products drove us to design and create the MOi! collection.
Drawing inspiration from the catwalk, city life, fashion and cycling culture, we’ve combined different influences with our technical know-how to create products that are 100% female friendly. Like our unique and patented Rollsys Retention System that is ponytail friendly and used throughout the range of MOi products.
The inspiration for the names of the helmets in the MOi! collection come from strong symbols of the female universe. Magazines, actresses, singers... symbols of female success and dedication.