Lazer News - August 2016

Lazersport.com

NEWS
AUGUST 2016
 
Genesis Lifebeam
WHAT'S NEW?
Women Collection
LAZER MOi - 
EXCLUSIVELY FOR WOMEN!

The combination of Lazer’s passion for women’s cycling and the demand for female specific products drove us to design and create the MOi! collection.

Drawing inspiration from the catwalk, city life, fashion and cycling culture, we’ve combined different influences with our technical know-how to create products that are 100% female friendly. Like our unique and patented Rollsys Retention System that is ponytail friendly and used throughout the range of MOi products.

Check out the MOi! collection on our website here!
LAZER VICTORIES ON THE CHAMPS-ELYSEES!
New website

Sometimes, like magic, it all comes together on the same day at the same place. Sunday July 24th in Paris France was just such a day. Two races, two victories, both Lazer equipped!


CHLOE HOSKING WINS LA COURSE! 

After finishing on the podium but short of victory in 2015 the Wiggle High5 Team was not going to be satisfied with anything other than the win in La Course by Le Tour de France. Chloe Hosking, in her Lazer Aeroshell covered Z1 helmet and Lazer Solid State SS1 eyewear delivered that win with a convincing final sprint on the Champs-Elysees!

Lazer is a proud partner with the Wiggle High5 Professional Team!

Watch video of the 2016 La Course by Le Tour de France here!


 
ANDRE GREIPEL WINS TOUR STAGE 21! 

After a commanding 2015 Tour de France Lotto Soudal team struggled for 20 stages to set up their star sprinter Andre Greipel for a win. Finally, on Stage 21, the conditions were perfect, the team executed their plan and Greipel, wearing his German National Champion edition Lazer Z1 helmet and Lazer Solid State SS1 eyewear, was the clear champion of the day winning the sprint on the most famous boulevard in the world for the second year in a row!

Congratulations to Andre Greipel and the Lotto Soudal Team!

Watch a summary of the final stage on line here!

TWO RACES - TWO WINS - ALL LAZER! 

With the incredibly easy to adjust and super comfortable Advanced Rollsys Retention System, 31 vents with internal air channels to keep your head cool, super light 190 grams and with amazing add on options such as Aeroshell cover, Magneto eyewear system, Mud Cap LED Light and LifeBeam Heart Rate Monitor, no other helmet on the market offers the same fit, features or technology that is available in the Lazer Z1!

See all the details on our website!



Lazer Solid State SS1 eyewear gives you pro rider style combined with top level performance. The shield lens provides solid covering and a wide field of view while the vents make sure it doesn’t fog up. The lens is made of 100 % shatterproof PC material that provides UVA and UVB protection. And with the help of the adjustable temples and hydrophilic rubber nosepiece the eyewear stays solid on your face. It's the professional's favorite! See more details on our website!
LAZER TECHNOLOGY AT THE TOUR DE FRANCE!
New website

Lazer is famous for its cutting edge product technology at the Tour de France, and 2016 was no different!



The editors of Bicycling Magazine noticed the Lazer Z1 LifeBEAM helmet being used by Lotto Soudal riders.

All the familiar features of the standard Lazer Z1, the LifeBEAM version helmet seamlessly pairs to fitness devices and smartphones through ANT+ and Bluetooth 4.0 protocol and displays the rider’s real-time heart rate. The proprietary optical sensor and algorithm were developed, tested, and perfected in the aerospace industry under extreme conditions. As a result, LifeBEAM technology is completely motion resistant, so it can be used on any terrain, even the most intense MTB trails.  

See the video from Bicycling Magazine online here!



Peloton Magazine noticed some of the Lotto Soudal riders wearing the Lazer Z1 helmet with MIPS.

MIPS (Multi-directional Impact Protection System) is a revolutionary technology, providing protection with respect to angled impacts. MIPS’ is a patented protection system and comes from years of studying the human brain. The brain is surrounded by cerebrospinal fluid that protects it by allowing it to slide when exposed to an angled impact. Mimicking the cerebrospinal fluid, MIPS creates a sliding layer between the helmet and the head. This reduces the rotational force otherwise transmitted to the brain.

The combination of the brain’s own protection and MIPS provides better protection from angled impacts.

See the video from Peloton Magazine online here!
VISIT LAZER AT EUROBIKE AND INTERBIKE!
New website

Trade show season fast approaches and Lazer will at both Eurobike and Interbike with everything new for the 2016 cycling season!

Are you planning on attending the shows? We would love to meet with you! Our booth is always busy so contact us early to make your appointment and see what is exciting from Lazer!


For Eurobike appointments please contact Tim Cornelis at: tim@lazersport.com

For Interbike appointments please contact Christopher Smith at: chris@lazersport.com

We look forward to seeing you at the shows!
PRODUCT FEATURE: LAZER ARGON RACE ARR
New website

Lazer Argon Race ARR - One of the newest models in the Lazer eyewear line up!

This 2-lens eyewear piece features racing looks in a sleek, lightweight frame. At just 28 grams you can barely feel them on your face, but still the extra wide lenses provide sufficient coverage to protect your eyes.

               
The extra wide lenses provide additional aerodynamic performance, protection from wind, and extra wide field of vision, making the ARR feel like a shield lens sunglass. The adjustable nose and temples pieces make sure you can adjust the eyewear perfectly and the interchangeable lenses with repellent coating will have you using the eyewear year-round.

Check out the Lazer Argon Race ARR on our website!

SRP 110€ Euro / £99.99 UK / $110 USA
MADISON SARACEN UCI WORLD CUP ROUND 5
New website

Tim Cornelis
LAZER ON PINTEREST!


There is no better way to get a good look at the width and breadth of the Lazer world than taking a look at our Pinterest page! Products shots, sponsored teams and athletes, testimonials, it's all there! Take a look!

LAZER ON INSTAGRAM!

Behind the scenes at our office, an inside look at our riders, incredible photography, it's all on our Instagram page!

Follow Lazer on Instagram!
Tim Cornelis
 
Lazersport Instagram Lazersport Twitter Lazersport Facebook Lazersport Google+
PROUD TO SPONSOR
Sponsor Lotto Belisol Sponser Wiggle Highs Rally Cycling
Sponsor Optum Sponsor Lotto Belisol
CONTACT
LAZER SPORT HEADQUARTERS  
Lamorinièrestraat 33-37
2018 Antwerpen - Belgium
+32 3 216 09 00
website lazersport.com
blog belgianheadcase.com
email info@lazersport.com
© 2014 Lazer Sport - All rights reserved





 
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